Screen size, seat distance, and how the room treats sound decide the picture long before a projector is chosen. A large screen in a bright, lively room is just a television with a worse reflection.
We look at seating rows, speaker positions, and what the walls and ceiling will do to dialogue. Treatment and isolation belong in the architectural drawings, not as foam added after the furniture arrives.
Equipment follows that plan. The projector, screen, and speakers are specified to the room that was actually built, so the system is calm at the volume people will use.
